Writing & Creative Direction

Grand Itasca Clinic and Hospital is more than just, well, a clinic and hospital – it’s a cornerstone of the community. To show that GICH is more than the sum of its parts, we created the campaign “It all adds up”, pairing values and features of care, or sometimes just defining what health care means in the region. It was a flexible campaign, that capitalized on a mix of beautiful local photography and stock images, and a rich color scheme.

Newspaper

Newspaper

Detail

Newspaper

Detail

Annual Report Spread

Writing

This campaign for a regional health care system focused on the high quality of care available locally, and positioned the group as the hometown champions against incoming competitors with deep pockets. The campaign featured heavy newspaper rotation, which meant having to produce over twenty ads per year promoting everything from boating safety to brand values.

Oncology ad

Holiday stress ad

Birth Place ad

New year’s ad based on images from social media contest

Sleep Center ad

Facebook cover image

Facebook cover image

Concept, Creative Direction & Copy

A local clinical research company wanted to divert some of its media focus to social media, in an attempt to reach younger participants with the flexible schedules that participation in a clinical trial requires. This Facebook campaign uses off-beat imagery to capture the viewers attention, and drives home the message that any and all healthy adults are encouraged to volunteer. The campaign was flexible so as their study needs changed we could easily accommodate. We also modified a few slightly for print placement.

Creative Direction & Writing

This successful foodservice brand has begun to dip their toes into the retail space. We created a brand that would stand out from the competition in this fast-growing segment. The retail package fits comfortably with the foodservice brand, but is more approachable for the home cook. Ideation on the back panel gives the consumer choices without dictating a recipe. We also created a website for consumers to gather and share ideas.

Website home page

Website recipe page

Packaging

Packaging

Packaging

Creative Direction & Strategy

This market leader had been educating their audience on the benefits of their product for years, without owning it. We worked to define messaging for mature and emerging markets that positioned Chart LNG as an innovative market leader. We presented messaging and three strong concepts. The chosen look was bold, clean and confident.

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