Campaign

Writing This campaign for a regional health care system focused on the high quality of care available locally, and positioned the group as the hometown champions against incoming competitors with deep pockets. The campaign featured heavy newspaper rotation, which meant having to produce over twenty ads per year promoting everything from boating safety to brand…

Writing

This campaign for a regional health care system focused on the high quality of care available locally, and positioned the group as the hometown champions against incoming competitors with deep pockets. The campaign featured heavy newspaper rotation, which meant having to produce over twenty ads per year promoting everything from boating safety to brand values.