Retail Brand

Creative Direction & Writing

This successful foodservice brand has begun to dip their toes into the retail space. We created a brand that would stand out from the competition in this fast-growing segment. The retail package fits comfortably with the foodservice brand, but is more approachable for the home cook. Ideation on the back panel gives the consumer choices without dictating a recipe. We also created a website for consumers to gather and share ideas.