Concept, Creative Direction & Copy

A local clinical research company wanted to divert some of its media focus to social media, in an attempt to reach younger participants with the flexible schedules that participation in a clinical trial requires. This Facebook campaign uses off-beat imagery to capture the viewers attention, and drives home the message that any and all healthy adults are encouraged to volunteer. The campaign was flexible so as their study needs changed we could easily accommodate. We also modified a few slightly for print placement.