Campaign

Writing & Creative Direction

Grand Itasca Clinic and Hospital is more than just, well, a clinic and hospital – it’s a cornerstone of the community. To show that GICH is more than the sum of its parts, we created the campaign “It all adds up”, pairing values and features of care, or sometimes just defining what health care means in the region. It was a flexible campaign, that capitalized on a mix of beautiful local photography and stock images, and a rich color scheme.