Strategy leader with 20+ years translating complex stakeholder input into clear positioning, scalable messaging systems, and repeatable frameworks. Expert at building high-performing teams, elevating strategic rigor, and facilitating cross-functional alignment across digital, brand, and revenue operations.

Core Expertise

• Brand positioning and workshop facilitation: personas, positioning, message architecture, voice and tone
• Customer journey mapping and lifecycle strategy
• Integrated digital strategy and planning
• HubSpot/CRM: communication strategy, workflow and automation planning
• Website strategy: research, IA, UX-aligned sitemaps and wireframes
• Stakeholder management and executive communication

Work Experience

Director of Marketing Communications (RevOps)
Rocket55  | July 2022 to Present
Prior roles: Content Strategist,  Director of Content, Senior Director of Strategy

• Directed content strategy for 40+ website engagements:. research, sitemap architecture, wireframe development, on-page content strategy, and editorial oversight 
• Led discovery processes and governance to complement technical HubSpot implementations including sales and customer journey mapping
• Designed marketing and sales email workflow strategies: content strategy, comms cadence, and cross-channel coordination
• As Senior Director of Strategy led a cross-functional team of 10 digital strategists to define agency-wide strategic frameworks, planning processes, and documentation
• Served as lead strategist on 12-20 key accounts within the agency, developing and presenting integrated digital strategies 
• Designed and facilitated brand workshops to develop positioning statements, messaging, elevator pitches, personas, and brand voice and tone guidelines
• Built a content strategy community of practice; best practices adopted across web and marketing teams

Senior Content Writer
Mobe | June 2021-July 2022 

• Wrote wellness education marketing for MOBE’s app-based health coaching program
• Interviewed subject matter experts and researched relevant topics

Director of Content Strategy 
Bluespire Marketing | July 2015 -June 2021 

• Built content strategy practice and managed team of strategists and writers supporting over 60 clients 
• Conducted research, stakeholder and patient interviews to develop brand positioning,  message development, customer journey mapping and strategic marketing plans
• Developed and presented integrated marketing strategies to best-in-class health and financial clients
• Collaborated on cross-functional process improvements utilizing Kaizen methodology
  

2004-2015 Work Experience

• Independent Marketing Consultant | November 2014 – June 2015 
• Macleod & Co., Creative Director | March 2009 – November 2014 
• Agency 128, Senior Copywriter | August 2004 – March 2009

Education

• BA English & Philosophy, Ripon College, Ripon, WI, 1995 
  • Honors in Philosophy, William E. Tyree Graduate Scholarship for Philosophy 
  • Dorothea Wilgus-Pickard Prize in Poetry 

How can I help?

Drop a line and let me know what your goals are and where you could use an assist. If it’s a gap I can’t fill, someone in my network probably can!